Content Creator

Job description General Purpose of the Position: A creative content creator is sought, possessing the ability to transform complex ideas into engaging written and visual content. Responsibilities include building a strong presence for our brand across various digital platforms and enhancing audience engagement through compelling storytelling that aligns with the company's objectives. Responsibilities and Duties: • Strategy Development: Preparing a content calendar that aligns with marketing goals and various seasons. • Creative Writing: Writing scripts for videos, posts for social media, and articles in a style that matches the brand's voice. • Video Production: Creating and editing short video clips (Reels, TikToks) and designing simple yet attractive images. • Platform Management: Publishing content on social media platforms (Instagram, LinkedIn, X, TikTok) and engaging with comments and inquiries. • Performance Analysis: Monitoring the performance of posts using analytical tools and providing regular reports on achieved successes and areas for improvement. • Trend Monitoring: Continuously researching new trends and adapting them to serve the brand's interests. In summary, a content creator for a restaurant writes promotional and informative content about the restaurant's products and dishes available daily or seasonally, and designs posts and videos for sharing across various social media platforms. Skills Required Skills: 1. Hard Skills: • Proficiency in Design Tools: Such as Canva or Adobe Photoshop/Illustrator. • Video Production: Ability to use applications like CapCut or Premiere Pro or Final Cut. • Writing and Editing: Proficiency in language rules (Arabic/English) and ability to craft attractive headlines. • SEO Optimization: Understanding the basics of keyword selection to increase content visibility. 2. Soft Skills: • Creativity and Innovation: Ability to think outside the box and evaluate unconventional ideas. • Flexibility and Quick Learning: Ability to adapt to rapid changes in platform algorithms. • Time Management: Adhering to publishing deadlines and ability to work under pressure of "final deadlines". • Emotional Intelligence: Understanding audience psychology and what motivates them to engage.