Key Account Executive

Job description The Key Account Executive (Lays Division) plays a vital role in driving sales and strengthening relationships with key retail and distribution partners for the snacks portfolio (including Lays and related products). This role focuses on maximizing product visibility, availability, and profitability across key accounts while ensuring high levels of customer satisfaction. The ideal candidate will have strong experience in FMCG sales, particularly in snacks or fast-moving consumer goods, with the ability to manage large accounts and execute strategic growth plans. Key Responsibilities: • Develop and maintain strong relationships with key accounts (modern trade, supermarkets, hypermarkets, and major distributors) to ensure consistent business growth. • Ensure optimal product listing, shelf visibility, merchandising standards, and promotional execution for Lays products across all key outlets. • Identify and capitalize on new business opportunities within existing accounts to expand product reach and increase sales volume. • Plan and execute sales strategies, promotions, and in-store activations in coordination with marketing and trade marketing teams. • Monitor stock levels, product rotation (FIFO), and minimize out-of-stock situations across accounts. • Analyze sales data, market trends, and competitor activities within the snacks category to identify risks and growth opportunities. • Negotiate trade agreements, pricing, and promotional plans with key customers to maximize profitability and market share. • Coordinate with supply chain and logistics teams to ensure timely delivery and availability of products. • Prepare regular reports on sales performance, account status, and market insights for management review. • Conduct regular store visits and client meetings to ensure execution excellence and resolve issues promptly. • Represent the company and Lays brand in trade events, exhibitions, and promotional activities. • Support and mentor merchandisers and junior sales staff to maintain high execution standards. Skills • Proven experience in FMCG sales or key account management, preferably in snacks or beverage industry. • Strong understanding of modern trade and general trade channels. • Excellent communication, relationship-building, and negotiation skills. • Ability to work both independently and collaboratively in a fast-paced environment. • Strong analytical mindset with the ability to interpret sales and market data. • Highly organized with attention to detail and execution excellence. • Proficiency in Microsoft Office and CRM systems. • Fluency in English; Arabic is an added advantage. • Valid driving license and willingness to travel for market visits. This job post has been translated by AI and may contain minor differences or errors. Preferred candidate Residence location Kuwait Apply now Email to Friend Complete Questionnaire • Attach a Cover Letter • Email to Friend • Send Me Similar Jobs Send Me Similar Jobs • Save • Follow This Company • Unfollow This Company • Print • Report this job --- Compare your profile with other applicants Cancel Cancel You’ve reached the maximum limit of 15 job alerts. To create a new alert, please delete an existing one first. MANAGE Job alert created for this search. You’ll receive updates when new jobs match. Manage alerts • Attach a Cover Letter • Complete Questionnaire • Follow This Company • Unfollow This Company • Print • Report this job • Share + Email + Messenger + WhatsApp + WhatsApp + X + Facebook Are you sure you want to unapply? You'll no longer be considered for this role and your application will be removed from the employer's inbox. Similar Jobs • Flight Dispatch / Key Account Executive | DC Aviation Al Futtaim | Dubai UAE Al Futtaim Group Dubai · UAE • Sr. Key Accounts Executive Alghanim Industries Kuwait • Strategic Key Account Manager DSV Riyadh · Saudi Arabia · Easy Apply • Key Account Manager (Retail FMCG)