Digital Marketing Officer

Job description • Plan, build, and manage paid advertising campaigns across Google, Meta (Facebook & Instagram), Snapchat, and TikTok. • Structure campaigns following performance marketing best practices, including campaign architecture, audience segmentation, and budget allocation. • Develop and manage audience targeting strategies, including prospecting, retargeting, and lookalike audiences. • Implement effective bidding strategies aligned with campaign objectives such as conversions, traffic, or engagement. • Monitor campaign performance daily and optimize based on established KPIs. • Conduct A/B testing across creatives, audiences, and campaign structures to continuously improve performance. • Support the execution of email marketing, push notifications, in-app messages, and WhatsApp campaigns. • Assist in building and optimizing automated customer journeys and cross- channel communication flows. • Segment audiences based on behavioral, transactional, and lifecycle data. • Work with CRM tools to deliver personalized, timely, and relevant messaging to customers. • Track and analyze campaign performance across all digital channels. • Prepare regular performance reports with clear insights and recommendations. • Translate data into actionable optimizations and growth opportunities. • Work closely with creative, marketing, and ecommerce teams to align campaign strategy and messaging. • Provide feedback on creative performance and audience engagement trends. • Support the digital marketing team in identifying new growth opportunities across channels. 6. Logistics & Distribution Manager: • Oversees team task allocation, clearly defining roles and responsibilities in line with performance objectives. • Ensures seamless execution of processes and effective coordination with cross-functional teams. • Supervises end-to-end outbound logistics operations, including the movement of goods and materials. • Develops and manages delivery plans to ensure accurate shipment execution and timely delivery. • Controls budgets, driving cost efficiency across operations. • Leads system management initiatives and develops strategic plans, including annual action plans and budgets. Skills • Monitors the proper utilization, maintenance, and inventory of all vehicles. • Promotes continuous team development through training and capability- building initiatives. • Implements job rotation and cross-training programs to enhance operational continuity and team productivity. • Addresses and resolves critical customer issues and complaints effectively. • Ensures accurate and up-to-date records are maintained in the system. • Carries out additional responsibilities as assigned by the Line Manager